★ Best Seller

Brush twice a day and still yellow?

Dentist-strength whitening. Sixty seconds a day.

★★★★★ 4.9 207 verified reviews · 15,000+ orders shipped

The same 35% carbamide peroxide dentists put in $500 take-home trays, in a pen you keep by your toothbrush. Whiter from the first use.

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35% carbamide peroxide

60s a day, after brushing

0 sensitivity complaints

B1G1 free on every pack

Why what you tried didn't work

You didn't fail at whitening. The products did.

Strips slide, leak into your saliva, and the hydrogen peroxide gives you the zaps. Most of the strength never reaches the tooth.
The $500 chair works, then it fades. A dentist: "Zoom works quickly because it dehydrates your teeth. Once your teeth rehydrate, the effect goes away."
Cheap pens are 3.5%. A tenth of a dentist tray. Dentists call them "touch-up strength or weaker."

Novelix

Strips

Dentist

Peroxide

35%carbamide

10%hydrogen

35%same gel

Stays on the stain

✓

✗slides off

✓

The zap

✓none

✗

Time

60 s

30 minheld still

1 hrin the chair

Keeps

✓touch-ups

✗fades

Cost

$59.99two pens

$45a box

$500a visit

The zap: 0 of 207 reviews complain of sensitivity. Cost: two pens, 80+ coats, one Buy 1 Get 1 Free order.

★★★★★

"It really works. It's no scam! I wasn't sure before. Then after using it my teeth are whiter."

Daniel S. · Verified buyer

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WHAT YOUR DENTIST IS ACTUALLY USING

The same 35% carbamide peroxide dentists put in $500 take-home trays.

Ask a dentist what did the whitening the last time you paid for it. The honest answer is one word: peroxide. The chair, the light and the custom tray are the bill. They are not the whitening.

Dentists send patients home with carbamide peroxide trays at 10 to 38%. This pen is 35%, printed on the box. A drugstore pen is 3.5%. The big brands don't print their number.

"Whitening gel is cheap, the expense is all in the custom trays." General dentist, r/askdentists

Drugstore pen

3.5% HP

Big-brand pen

5.2% HP

Whitening strips

10% HP

Dentist tray gel

35% CP

Novelix

35% CP

HP = hydrogen peroxide · CP = carbamide peroxide, the slow-release form dentists dispense for home trays

MR

★★★★★

"Extremely white teeth in 7 days 😱 amazing product"

Michaela R. · Verified buyer

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Proof

Coffee drinkers. Smokers. Sensitive teeth. Skeptics.

Real reviews from people who were told nothing would work on their teeth.

4.9★ 207 verified reviews

99.5% rated it 4 or 5 stars

0 sensitivity complaints

Before and after teeth whitening — **Stephanie Z.** ★★★★★ *"I am a smoker and coffee drinker. My teeth, even post dentist, are yellow. I was shocked how much brighter and whiter my teeth were after first use."* Verified buyer

Before and after yellow teeth — **Ron H., 74** ★★★★★ *"With age they have gone a little yellow. It has worked wonders on my teeth, now bright white."* Verified buyer · 4 reviews

Before and after gumline stain — **A R.** ★★★★★ *"My gums are receding due to smoking and genetics. Due to extreme sensitivity, there is no sensitivity to using this product and my teeth look better after only 7 days. I do love coffee."* Verified buyer

Before and after whitening result — **L R.** ★★★★★ *"The picture speaks for itself. I'm beyond impressed, never thought these actually worked. I've been recommending them to everyone! No sensitivity."* Verified buyer

Will it work on my teeth?

Works best Coffee, tea and wine yellow · smoker yellow · yellow with age · sensitive teeth

Slower Grey or tetracycline teeth

Won't change Crowns, veneers, bonding Whiten the natural teeth to match them.

Shop the pen · Buy 1 Get 1 Free Whiter from the first use · 30-day money-back · free shipping

How to use

Sixty seconds after brushing. That's it.

Pat the teeth dry — **Pat dry** Brush, then pat your front teeth dry with a tissue. Dry teeth hold the gel.

Paint a thin coat of gel — **Thin coat** Twist until gel shows. Paint the teeth you show when you smile. Stay off the gums.

Smile for 60 seconds — **Smile 60 seconds** The gel sets into a clear film.

First use Visibly whiter in the mirror.

Every day Sixty seconds after brushing. Coffee, tea and smoke keep coming, so the pen stays by your toothbrush.

Before anything A 60-second touch-up before photos, dates and meetings.

AO

★★★★★

"Easy to use and within 5 minutes, my teeth were noticeably whiter! 100 percent recommend"

Alison O. · Verified buyer

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Reviews

4.9★ from 207 verified reviews

4.9 ★★★★★ 207 reviews

5★

179

4★

27

3★

1

2★

0

1★

0

Karen K. Verified

★★★★★

It’s easy to use and definitely whitens after just a few applications and only takes two minutes.

Asaf D. Verified

★★★★☆

I know the teeth look yellow in the picture but they were actually worse before I started using the product

Jennifer B. Verified

★★★★★

Yay

L R.

★★★★★

The picture speaks for itself. I’m beyond impressed never thought these actually worked i’ve been recommending them to everyone! No sensitivity

M R.

★★★★★

C R.

★★★★★

A R.

★★★★★

Okay, I've been using this product for a whole week and I have visible whitening results! The best part, no sensitivity! My gums are receding due to smoking and genetics. Due to extreme sensitivity, there is no sensitivity to using this product and my teeth look better after only 7 days.

Russell W. Verified

★★★★☆

It's helping and thanks.

Darlene S. Verified

★★★★★

Exactly as described.

Pauline D. Verified

★★★★★

Love it excellent

Ron H. Verified

★★★★★

I use the Novelix Pro Gold Pen twice a week and it keeps my teeth nice and white.

Kelly T. Verified

★★★★★

Love this product

Clayton W. Verified

★★★★★

I keep buying over and over!!! There You have it! The best product ever!!! I get nothing but compliments every day!

Jeaneese H. Verified

★★★★☆

It’s quick and easy to use and I saw results after the second third time remarkable.

Rachel E. Verified

★★★★★

So far seems ok didn’t use it for long

Kelly T. Verified

★★★★☆

Love it

Jeaneese H. Verified

★★★★★

Beautiful white teeth thank you

Stephanie Z. Verified

★★★★★

I am a smoker and coffee drinker. My teeth, even post dentist, are yellow. I was shocked how much brighter and whiter my teeth were after first use. No stringing, no sensitivity, just whiter teeth.